"It is curious that physical courage should be so common in the world, and moral courage so rare."

Thursday, September 11, 2008

Advertisers Benefit from Twain's Wisdom

Adland, a website devoted entirely to the commercial advertising industry, has a highly amusing bit up today. It's called "9 Things Mark Twain Taught Me About Advertising."

Here are the tried-and-true Twain tenets cited in the article:

  • "Many a small thing has been made large by the right kind of advertising."
  • "When in doubt, tell the truth."
  • "Facts are stubborn things, but statistics are more pliable."
  • "Whenever you find you're on the side of the majority, it is time to reform."
  • "The difference between the right word and almost right word is the difference between lightning and a lightning bug."
  • "Great people make us feel we can become great."
  • "The universal brotherhood of man is our most precious possession."
  • "A human being has a natural desire to have more of a good thing than he needs."
  • "Clothes make the man. Naked people have little or no influence on society."

The author provides specific examples and anecdotes for each quote. It's a great read--check it out here.

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