Here are the tried-and-true Twain tenets cited in the article:
- "Many a small thing has been made large by the right kind of advertising."
- "When in doubt, tell the truth."
- "Facts are stubborn things, but statistics are more pliable."
- "Whenever you find you're on the side of the majority, it is time to reform."
- "The difference between the right word and almost right word is the difference between lightning and a lightning bug."
- "Great people make us feel we can become great."
- "The universal brotherhood of man is our most precious possession."
- "A human being has a natural desire to have more of a good thing than he needs."
- "Clothes make the man. Naked people have little or no influence on society."
The author provides specific examples and anecdotes for each quote. It's a great read--check it out here.