Advertisers Benefit from Twain's Wisdom

Adland, a website devoted entirely to the commercial advertising industry, has a highly amusing bit up today. It's called "9 Things Mark Twain Taught Me About Advertising."

Here are the tried-and-true Twain tenets cited in the article:

• "Many a small thing has been made large by the right kind of advertising."

• "When in doubt, tell the truth."

• "Facts are stubborn things, but statistics are more pliable."

• "Whenever you find you're on the side of the majority, it is time to reform."

• "The difference between the right word and almost right word is the difference between lightning and a lightning bug."

• "Great people make us feel we can become great."

• "The universal brotherhood of man is our most precious possession."

• "A human being has a natural desire to have more of a good thing than he needs."

• "Clothes make the man. Naked people have little or no influence on society."

The author provides specific examples and anecdotes for each quote. It's a great read--check it out here.