Dr. Sean Carey, a research fellow at London's Roehampton University, argued yesterday that the island nation of Mauritius should return to its previous use of a famous Mark Twain quote as the slogan for its crucial tourism industry.
The quote in question comes from Twain's 1897 South Pacific travel tome Following the Equator, in which he declared, "Mauritius was made first, then heaven" (a line which he actually quotes from someone else in the book.) Writing in Mauritius' newsspaper L'Expresse, Carey deplores the recent switch to the much duller and vaguer slogan, "An unforgettable experience."
No reason is given for the change. But for Mauritius, located off the eastern coast of Africa near Madagascar, tourism is clearly of major importance, so maybe someone should listen to Dr. Carey.